A whole new wave of style ?bloggers??are?upsetting the system by?ditching?the website entirely and focusing?solely on social media.?Not to be confused with DJs, models, fashion?editors, or It Girls (who occupy an entirely?separate sphere of Insta-fame), they?have built their numbers?gradually and?from the ground up.?Thanks to their?unique?aesthetics, and that?je ne sais quoi quality?that makes thousands of people click “follow,” they represent a new kind of?grassroots celebrity-making movement that is proving to have just as much value as traditional web publishing.

Although this OG?method is still going strong,?a?whole new wave of style ?bloggers??are?upsetting the system by?ditching?the website entirely and focusing?solely on social media.?Not to be confused with DJs, models, fashion?editors, or It Girls (who occupy an entirely?separate sphere of Insta-fame), they?have built their numbers?gradually and?from the ground up.?Thanks to their?unique?aesthetics, and that?je ne sais quoi quality?that makes thousands of people click “follow,” they represent a new kind of?grassroots celebrity-making movement that is proving to have just as much value as traditional web publishing.

Not to be confused with DJs, models, fashion?editors, or It Girls (who occupy an entirely?separate sphere of Insta-fame), they?have built their numbers?gradually and?from the ground up.

Unlike most bloggers, who start their sites as a way to?post daily outfits, these girls’?massive?followings didn?t originate from?#OOTDs. L.A.-based Instagrammer Whitney Cox of?@whitneybearr?remembers:??Originally, I wasn’t posting style pictures ??it was just pictures of my cat and selfies with my friends. But, I started posting pictures of?my daily outfits, and friends and colleagues really liked what I was doing, so I’ve been doing it ever since.? Today, Cox?s account boasts more than 24,000?followers, all of whom?obsess over her ’90s-inspired West Coast style.